10 Jul

A Quick Look At Digital Marketing

If you’re new to the world of digital marketing, then you’re reading the right article. Digital marketing as the name implies is marketing in the digital world, i.e. the internet. There are many places where you can market your business online such as through the search engines via SEO, on social media platforms such as Facebook, paid promotions on both websites and social media sites, email marketing, affiliate marketing and much more. We will now take a look at some of the more popular digital marketing strategies that can offer the best bang for your marketing buck.

SEO is hands down the most affordable and effective method of digital marketing if you’re on a tight budget. It is all about getting traffic from search engines when you rank organically for your business’s keywords. For example, if you sell cat toys, then you should strive to rank highly for keywords such as “cat toy reviews”, “best cat toys” etc. When you rank highly on Google, Bing and other search engines for these keywords, you will get relevant traffic to your pages, which will likely result in conversions. The more targeted traffic that you get to your site, the more conversions you’ll likely make. This will result in more income and more profits which is the goal of every business.

Next, we will look at social media. There is a free version of social media marketing where you can create a business page for free and post whenever you want. By posting interesting material on a regular basis, you will eventually build up a social media following. You can then communicate with this following and use your social media channels to eventually turn them into buyers. If you want to speed up this process, you can do paid social media marketing where you create ads and push these ads to your relevant demographics. Since you will be paying either per click or according to a specific number of impressions, your traffic levels will be determined by your budget. Social media marketing is extremely effective, especially if your business is in a very visual and interesting niche. For example, a business that sells pet products will likely be more successful with social media marketing than a business that sells air condition units.

In summary, we have just looked at digital marketing and the two main types that are extremely popular. So, be sure to start with at least one of the above strategies and focus on it until your business gets more customers and sales.

10 Jul

Digital Marketing Tips

Digital marketing is easily one of the most important aspects of an effective marketing mix. Nowadays, more consumers are online making buying decisions. Because of this, businesses must react accordingly and maximize their presence online. Below, we will be going over some of the key digital marketing tips that you should look to implement into your marketing mix.

Top Digital Marketing Tips:

1. Optimize Your Website For Mobile Devices.

One of the main things that you should be doing is focusing on your mobile users. You not only want to ensure that your website is completely responsive to scale properly to mobile devices, but you should be optimizing the entire layout to function better on mobile devices. An increasing number of people are using mobile as their primary means to access websites and the Internet in general. Therefore, you want to prioritize this growing segment of the market.

2. Re-Marketing.

This is one of the most invaluable resources for digital marketers in today’s marketplace. If you are not currently engaging in re-marketing, you should be. Re-marketing is essentially advertising directly to people that have already shown an interest in what you have to offer. Whether it’s people that have been to your website or interacted with your social media pages, you will be able to actively advertise with this audience. The reason it is so powerful is due to the fact that it can increase your conversions by a considerable margin considering you will be able to advertise to what are essentially ‘warm leads.’

3. Create High-Quality Content.

When you are looking to maximize your digital marketing efforts, your focus should be on creating the highest quality content possible. You want to be sure that you are consistently posting and creating the highest quality content because it is going to be most likely to get your website ranked and to get your content shared. People love to share high-quality content.

4. Engage In Email Marketing.

If you are not currently engaged with email marketing, you should be. You want to actively look to get visitors to opt-in to receive emails from your business. This will allow you to grow a list that you can continue to market to. By getting involved with email marketing, it can really help you maximize your growth and boost the profitability of your digital marketing efforts as a whole.

Overall, digital marketing is something that you want to focus on within your marketing mix. Nowadays, your digital presence can be considered the most important aspect of your business. Therefore, you want to place an inherent focus on improving it.

10 Jul

An Introduction To Digital Marketing

What is digital marketing? Digital marketing, in the broadest sense, is simply marketing your business, product, or service online. But this is where it can get tricky. Within digital marketing, there are so many options available that you can’t possibly focus on all of them at once and be successful.

First, there are many ways to market for free online if you don’t have a big budget. But this does require a lot of time, and results can be slow in coming if they come at all. Free digital marketing can mean providing content on a blog, or via social media accounts, such as Instagram, Facebook or YouTube.

However, it’s becoming more difficult to get results on social media without spending at least some money on advertising. Social media sites have begun limiting the reach that posts get. If you run what’s called a Facebook fan page for your business, it used to be that your post would be seen by most of your fans.

But now you’re lucky if four or five percent of your fans see a post. If you really want them to see it you’ll need to pay money to “boost” the post. Yes, you’ll need to pay in order for people who have already become fans of your page, to see your content! It’s crazy, but it’s true.

There is no paid advertising on LinkedIn, Instagram and Pinterest as well. According to Forbes, digital marketing ad spend is expected to grow to $120 billion dollars by 2021 in the US alone!

If you’re looking to reach your target audience, digital marketing isn’t just the future, it’s the present. You can begin a digital marketing campaign on a site like Facebook for as little as $5.

One of the great advantages of digital marketing over more traditional avenues is the ability to laser target your customer. If you do your research and understand exactly who your customer is, you can easily reach them with a digital marketing campaign.

Let’s use Facebook as an example. If your customer lives in Raleigh, North Carolina, makes $50,000 or more, is female between the ages of 30 and 54 and is a fitness fanatic, you can run an add on Facebook that targets exactly that group.

Another great aspect of digital marketing is that you can track all the results of your advertising so you know exactly what ads are profitable. And not just which ads, but you can create different targeted groups based on different criteria. So you can improve your profitability but really honing in on the best potential group of customers.

This makes digital marketing extremely cost-effective for small businesses. However, you need to know exactly what you want to accomplish with your marketing. Is it leads that you can follow up with later? Are you going directly for a sale? Are you trying to get potential customers on the telephone?

Each digital marketing campaign will be slightly different based on the answer to those questions.

You also need to know your target market, or potential customer, really well, as discussed above. Without this, you could lose a lot of money. You’re much better off marketing to a smaller potential market of people that would absolutely have an interest in your product or service than going after a more general market.

If you want to run a successful business like John Crestani, you need to include digital marketing as part of your marketing and advertising campaigns.