If you’re new to the world of digital marketing, then you’re reading the right article. Digital marketing as the name implies is marketing in the digital world, i.e. the internet. There are many places where you can market your business online such as through the search engines via SEO, on social media platforms such as Facebook, paid promotions on both websites and social media sites, email marketing, affiliate marketing and much more. We will now take a look at some of the more popular digital marketing strategies that can offer the best bang for your marketing buck.
SEO is hands down the most affordable and effective method of digital marketing if you’re on a tight budget. It is all about getting traffic from search engines when you rank organically for your business’s keywords. For example, if you sell cat toys, then you should strive to rank highly for keywords such as “cat toy reviews”, “best cat toys” etc. When you rank highly on Google, Bing and other search engines for these keywords, you will get relevant traffic to your pages, which will likely result in conversions. The more targeted traffic that you get to your site, the more conversions you’ll likely make. This will result in more income and more profits which is the goal of every business.
Next, we will look at social media. There is a free version of social media marketing where you can create a business page for free and post whenever you want. By posting interesting material on a regular basis, you will eventually build up a social media following. You can then communicate with this following and use your social media channels to eventually turn them into buyers. If you want to speed up this process, you can do paid social media marketing where you create ads and push these ads to your relevant demographics. Since you will be paying either per click or according to a specific number of impressions, your traffic levels will be determined by your budget. Social media marketing is extremely effective, especially if your business is in a very visual and interesting niche. For example, a business that sells pet products will likely be more successful with social media marketing than a business that sells air condition units.
In summary, we have just looked at digital marketing and the two main types that are extremely popular. So, be sure to start with at least one of the above strategies and focus on it until your business gets more customers and sales.